GETTING INVOLVED
Majoring in marketing at LSU is more than just sitting in a classroom! There are many ways to get involved in our business community to expand your professional network.
Department of Marketing
Building the Brand Behind Business.
The LSU Department of Marketing has a focused approach — maintaining a foundational curriculum meant to adapt to evolving industry challenges. We believe marketing is a critical part of any business plan that seeks to generate growth organically and create sustainable value by better understanding the needs of target markets and effectively delivering the appropriate products and services. Our students enjoy the practical application of marketing principles through participation in competitions and case studies outside the classroom and exploring relevant industry issues within the classroom, all leading to graduates ready to lead in their chosen careers.
WAYS TO STUDY MARKETING AT LSU
Become a Marketing Pro. Learn how to analyze customer needs, execute product/service design, devise a branding strategy, establish pricing, develop promotional strategies, and create distribution systems while maintaining a competitive advantage.
Research
The Department of Marketing faculty draw on behavioral, economic, psychological, and administrative theory to examine the current and future needs and wants of a customer. The Behavioral Research Lab is a state-of-the-art facility that provides our faculty with the means to conduct cutting-edge, technology-based marketing research.
Faculty
Our faculty are elite researchers who combine current theories and methods with hands-on learning and projects in their courses. They publish articles in top academic journals, write textbooks, and participate actively in the marketing profession, resulting in a well-rounded education from theoretical and real-world perspectives.
A Top Sales Program in the Nation
The Professional Sales Institute is dedicated to research, sharing sales expertise, and developing sales leaders.
PSI supports students’ academic and professional development through in-class instruction, sales-focused events, interactive projects, sales competitions, networking opportunities, and career search.
Cutting-Edge, Technology-Based Marketing Research
Behavioral Research Lab
This state-of-the-art facility is equipped with multimedia research equipment, physiological measurement devices, and eye tracking equipment, enabling the college's faculty to conduct innovative behavioral-based research.
Pi Sigma Epsilon
The only nationally recognized, co-ed professional organization in marketing, sales, and management. PSE members plan, lead, and implement various projects ranging from fundraising to complex marketing strategies. PSE members participate in professional development programs and activities that help members prepare for their careers.
LSU Sales Team
The LSU Sales Team participates in several collegiate sales competitions that often attract major corporations offering internship and full-time employment opportunities. LSU Sales Team members have consistently placed in the top 20 of all national-level collegiate B2B role-play competitions, with a recent first-place win at the International Collegiate Sales Competition.
Enhance Your Experience
The E. J. Ourso College of Business offers numerous business-related student organizations. These organizations are a great way to connect with peers across majors and get involved with the business college itself.
Marketing News
Like many students who undergo a career pivot, Dr. Amanda Ledet followed a nontraditional path into marketing. With an undergraduate degree in accounting, she spent 10 years working in both public and private accounting before realizing that the part of her work she enjoyed most had very little to do with balancing the books.
In the new age of zero-click searches and AI assistance, what happens when buyers no longer need salespeople to buy, but instead need them to decide? Academics, sales practitioners and LSU Department of Marketing students recently united for the annual LSU Sales Symposium, hosted by the LSU Professional Sales Institute, to unpack this complex question.
Since the first commercial AI products broke onto the scene just a few years ago, the technology has reshaped how businesses of all sizes and functions connect with customers. A recent study from Assistant Professor Viktor Jarotschkin and PhD student Mostofa Wahid Soykoth in the LSU Department of Marketing analyzed decades of academic literature to identify the AI-driven themes that will define the next era of sales.
Contact Us
Department of Marketing
2100 Business Education Complex
501 South Quad Drive
225-578-8684
marketing@lsu.edu
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Give to the Marketing Development Fund to support research, student experience and more.